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Two principals, and the bench behind them

Every appointment at this agency is run by a licensed professional who has sat in the training and done the joint field work. Below is who you reach, and the direct line for each of them.

Licensed professionalsFremont, CaliforniaServing the San Francisco Bay AreaIn person or virtualEvenings by appointmentNo call centerAccess to multiple carriersEducation before product

Ask for someone by name

You are not routed to whoever picks up. You are matched to a licensed professional and that person stays on your file.

Both founders keep their own calendar. Pick one and choose a time on their page.

Zeena Yasin Carmona

Co-Founder | Licensed Insurance Professional

Zeena Yasin Carmona

Field organization, licensing and training

Geancarlo Carmona

Co-Founder | Licensed Insurance Professional

Geancarlo Carmona

Policy design and leadership development

Mariam Cooper

Licensed professional

Mariam Cooper

Sharon Donovan

Licensed professional

Sharon Donovan

Cheri Muniz

Licensed professional

Cheri Muniz

Matthew Dowling

Licensed professional

Matthew Dowling

Greg Baird

Licensed professional

Greg Baird

Julio Rosas

Licensed professional

Julio Rosas

Maegan Rocha

Licensed professional

Maegan Rocha

How we work

One conversation, then a written plan

The first meeting has no application in it. Whoever you speak with first is the person who prepares the plan and the person who reviews it with you afterwards.

Discovery

A real conversation about income, obligations, timeline and what you are actually afraid of. No product is mentioned. Nothing is sold. Roughly 30 minutes.

Analysis

We map what you already own, where the gaps are and what each dollar is currently doing. You get the picture in writing, including the parts that are working fine.

Design

Two or three routes, side by side, with the trade-offs written down. Guarantees, liquidity, tax treatment, fees and the scenario where each one underperforms.

Implementation

Applications, underwriting, transfers and beneficiary designations handled end to end, with a named person you can call instead of a service queue.

Annual review

Income changes, tax law changes, families change. The strategy gets re-examined every year and adjusted rather than left to drift for a decade.

Want a seat on this page?

We license and train people who have never worked in financial services. If you want your name and your own line on this roster, start with a conversation.